Our Brands

From presenting economic options for budget travellers to catering the need for lavish stay, Our Brands are designed to give the best value for the guests.

PRÉFÉRENCE Hotels

AUTHENTICITY & ALLURE

An up-scale, discreet luxury label with a unique array of hotels selected for their authentic charm, originality and dedication to exemplary service. Set in intimate surroundings, offering refined, unorthodox designs and décor that provide the right canvas for an unforgettable stay.

Préférence Hotels offers unity of quality in individual diversity

Our Concept

Vertu Hotels

THE JOY OF LIFE

Celebrating the joy of life, Vertu creates an experience that is fresh, stylish and surprisingly simple.

The brand translates tomorrow’s thinking into smart, useful applications that make a difference to today’s guest stay.

Our Concept

HARRIS Hotels

STAY BRIGHT

A sociable hotel for better & healthier living, paired with vibrantly fun atmosphere of bright orange splashes & hospitable players! Feel relaxed as if at your own home & stay youthful throughout your stays.

HARRIS hotels – the perfect destination getaway for travelers seeking the brighter side of life ;)

Our Concept

FOX Hotels

A fresh space covering a wide range of designs with adaptable brand elements.

FOX Hotels offers an individualized and personalized approach to the guests to experience "A Moment in Life"

The brand focus as a take over hotel brand by being flexible The hotel will adapt Brand’s plug & play products and freshly staff attitude will definitely revive the hotel to make the guest having a moment in life during their stay.

Our Concept

YELLO Hotels

GET WIRED

A netizen’s economic hotel that is non conformist, sociable, ‘wired’ and sends out positive vibes.

Emphasizes a trendy sense of style and provides guests the fundamentals to create a sociable and cozy environment where interaction and new experiences come alive

Our Concept

POP! Hotels

FEEL FREE!

An economic hotel for the cost-conscious, smart and eco-friendly traveller.

We are about colour, convenience and great value. We are also thinking about the future with environmental friendly construction techniques to do our part for better future.

Our Concept