HARRIS Vertu Hotels

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The Joy Of Life

Celebrating the joy of life, HARRIS Vertu creates an experience that is fresh, stylish and surprisingly simple.

The brand translates tomorrow’s thinking into smart, useful applications that make a difference to today’s guest stay. 

It turns conventions and environments on their head, with a highly social, experiential lobby space, bathrooms designed as sanctuaries, and a holistic wellbeing philosophy that cuts across every touch point of the guest experience.

Positioning

An upscale hotel brand (5 star) 

Market Segment

Modern value -savvy business & leisure traveler. Men, woman, families, couples & groups of friends

Style

An upscale modern brand that is fresh, stylish and surprisingly simple.

Mission

Promoting well being and a social vibe

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