FOX HARRIS LITE Metro Indah – Bandung, New Brand for Metro Indah Bandung Hotel
After several months of preparation, Metro Indah Bandung Hotel now officially becomes FOX HARRIS LITE Metro Indah – Bandung on March 29, 2019. This new hotel used the FOX Hotels brand, aiming to take over the Hotel. ‘Lite’ as the addition of the FOX new hotel refers to the extensions of FOX HARRIS Hotel comes as 3 - Star Hotel.
FOX HARRIS Lite located at Metro Indah Soekarno Hatta integrated area, decorated with the concept of collage art and “Gipsy the FOX” as the icon of FOX Hotels. Interestingly, the emergence of Gipsy the Fox combining with the existing mural art creates a unique ambiance in all hotel’s areas which make it appears Instagenic.
Before FOX HARRIS Lite Metro Indah - Bandung was inaugurated, Cut & Paste: Collage Competition was held back in February, where this competition combining several images into one artwork, where the artwork of 3 winners and 7 nominations applied at the pillars in all rooms. Likewise, the collage art displayed in the hotel lobby is also the artwork of Dhiesta Kusumo, the winner of Cut & Paste: Collage Competition on FOX HARRIS Pekanbaru.
Besides the changing of hotel’s look with the icons, FOX HARRIS LITE Metro Indah – Bandung also presents five signature dishes: Fox on the Roll, Sweet Fox, and Fox on the Beach at Where’s Tha Food (WTF) Restaurant. While the other two items present as a welcome drink called Foxtail and the welcome snack, Fox Dip.
The launch of the new hotel brand was held on March 29, 2019, where the event featured all elements of FOX Hotels, namely the Cut & Paste: Collage Competition, the signature dish, the FOX Hotels signature dance which is known as Foxtrot, electro swing music performance that combines an angklung orchestra and modern musical instruments, and a collage puzzle installation ceremony on stage.
"We are enthusiastic with the new brand. We do hope that this change leads us to positive vibes for all parties in the future," said Adhiat Nugraha, General Manager FOX HARRIS Lite Hotel Metro Indah – Bandung.
Asst. Marketing & Branding Manager
FOX HARRIS LITE Metro Indah – Bandung
Jln. Soekarno Hatta no. 590, Bandung
0818 369 450
About FOX HARRIS Lite Hotel Metro Indah Bandung:
FOX HARRIS Lite Hotel Metro Indah Bandung is a 3-star hotel located very strategically, in Kawasan Metro Indah Mall, East Bandung. It only takes 15 minutes to reach the Buah Batu Toll Gate and 35 minutes to Bandung Station. Its location inside the Metro Indah Mall area, makes it easy for hotel visitors to find various kinds of culinary and entertainment. The hotel has 1 Ballroom and 6 Meeting Rooms with a capacity of 10 - 1000 pax, 3 types of rooms with a total of 93 rooms, and there are also other facilities such as Where’s Tha Food (WTF) Restaurant and in room spa. A number of facilities supported by a strategic location make FOX HARRIS Lite Hotel Metro Indah Bandung as one of the best choices for stays.
About TAUZIA Hotels:
Established in 2001, TAUZIA Hotels is a portfolio of 123 hotels in operation and development under the brands of Préférence – a label for a collection of charming and discreet boutique hotels, HARRIS Vertu – upscale hotels bearing the concept ‘Joy of Life’, HARRIS – upper midscale hotels promoting healthy lifestyle and guests can ‘Stay Bright’, FOX Harris - midscale hotels with contemporary and adaptable design, YELLO – midscale hotels for aspiring travelers who appreciate creative design and technology, and POP! – economy hotels for smart and eco-friendly travelers. TAUZIA aspires to build a blend of culture in its management style and product development while promoting diversity in the hospitality industry. TAUZIA was recently recognized with Indonesia Most Innovative Business Award 2018 by Warta Ekonomi. Visit tauziahotels.com
for more information.
TAUZIA is a member of The Ascott Limited (Ascott), a Singapore company that has grown to become one of the leading international lodging owner-operators. Spanning more than 170 cities across over 30 countries, Ascott’s other brands include Ascott, Citadines, Somerset, Quest, The Crest Collection and lyf. Ascott is a wholly owned subsidiary of CapitaLand Limited (CapitaLand), one of Asia’s largest real estate companies headquartered and listed in Singapore. Ascott boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide. For more information on CapitaLand and Ascott, please visit www.capitaland.com