TAUZIA introduces FOX Harris Hotels in 3 area across Indonesia simultaneously
March 2018 - FOX Harris Hotels, the latest brand of TAUZIA Hotels was introduced in 3 area namely Pekanbaru, Bandung and Bali, recently across Indonesia. The 3 hotels are rebranding of existing hotels to make way for this contemporary urban brand.
FOX Harris Hotels is an extension of the established Harris brand, it has freestyle interior design with distinctive elements of personality in each hotel as re-imagining of its tagline, A moment in Life. The dominant color is purple representing independence and creativity with a touch of light orange representing fresh and vibrant.
“Currently 3 hotels in operations located in the heart of Pekanbaru, Bandung and Jimbaran - Bali with 5 more hotels in the pipeline. Targeting to midscale market, modern business and leisure travellers who are seeking different experience and living the life” said Stefano de Champeaux, Brand Manager Fox Harris Hotels.
The Iconic Gipsy the FOX, a fictional character of FOX Harris Hotels which travels across Indonesia to revive hotels as he introduces to guests amongothers with his products and services. As a series of hotel opening in each area, Cut & Paste online competition was also organized to celebrate Collage Artwork with total cash prize at IDR 15million. The artworks are on display in hotels’ premises as part of brand activation program.
FOX Harris Hotels is part of TAUZIA’s time tested array of brands ranging from budget to upscale and charming boutique hotels, it shares the same Simple-Unique-Friendly spirit. This spirit will be the guidance for all elements and process in the hotel network.
About TAUZIA Hotels:
Established in 2001, TAUZIA Hotel Management is a network of 120 hotels in operation & various stages of development under the brands of Preference – a label for a collection of charm boutique hotels, HARRIS Vertu – upscale hotels bearing the concept ‘Joy of Life’, HARRIS – midscale hotels promoting healthy lifestyle, FOX Harris - midscale hotels with contemporary and adaptable design, YELLO – the netizen’s new economic hotels, and POP! – budget hotels for smart & eco-friendly travelers. Along with hotel management services, TAUZIA
provides Estate Management & consulting services with a vision to build a blend of culture in management style & product development while promoting diversity in the hospitality industry. Find out more at tauzia.com & @tauziahotel