HARRIS Hotels Launches Its Annual HARRIS Day To Support Healthy Lifestyle Across Indonesia
Jakarta, 9 December 2018 - HARRIS Hotels is rolling out HARRIS Day Fun Bike 2018 simultaneously in 6 cities across Indonesia namely Jakarta, Bandung, Solo, Denpasar, Samarinda and Batam on Sunday, December 9. The annual program is intentionally created to support healthy lifestyle and is participated by a total of 6000 cyclists comprises of cyclist communities members, hotel guests, employees, business partners and media partners.
The growing appeal in leading healthy lifestyle has made its way to Indonesia and according to global research agency Mintel in their 2017 Global Beauty and Personal Care Trend, research finds that 58% of metro Indonesians say that they will exercise more in 2017 and 63% of metro Indonesians believe that regular exercise is important for healthy lifestyle (1).
HARRIS Hotels is devoted to nurture a sense of well-beings and staying fit to each guest. It offers a different approach in maintaining a healthy and balanced lifestyle including this well anticipated Fun Bike event that has entered its 8th year. This initiative has consistently encouraged active lifestyle across its location in major cities in Indonesia.
“When we started HARRIS Day with fun bike program in 2010, it was organized only in Jakarta with few hundreds participants. Fast-forward to 2018, it is now in 6 cities with 6000 participants,” said Stefano de Champeaux, Corporate HARRIS Hotels Brand, ”We see that this active program keeps on getting bigger aligned with priorities of healthier choices of our guests, partners and employees.”
In addition to support the aspiration to stay healthy, HARRIS Hotels will also donate a portion of the revenue from the entry tickets to TAUZIA Equal Chance, a CSR program from TAUZIA Hotels to support the education for underprivileged children in Indonesia.
“While having fun biking in HARRIS Day, we also provide a chance for all participants to share with others as we automatically donate half of their ticket fee to our strategic partner, ISCO Foundation.” concluded Stefano.
About TAUZIA Hotels:
Established in 2001, TAUZIA Hotels is a portfolio of 123 hotels in operation & development under the brands of Préférence – a label for a collection of charming boutique hotels, HARRIS Vertu – upscale hotels bearing the concept ‘Joy of Life’, HARRIS – upper midscale hotels promoting healthy lifestyle and guests can ‘Stay Bright’, FOX Harris - midscale hotels with contemporary and adaptable design, YELLO – the netizen’s new midscale hotels, and POP! – economy hotels for smart & eco-friendly travelers. TAUZIA aspires to build a blend of culture in its management style & product development while promoting diversity in the hospitality industry. TAUZIA is recently awarded as Indonesia Most Innovative Business Award 2018 by Warta Ekonomi. Visit tauziahotels.com
for more information.
TAUZIA is a member of The Ascott Limited (Ascott), a Singapore company that has grown to become one of the leading international lodging owner-operators. Spanning more than 160 cities across over 30 countries, Ascott’s other brands include Ascott, Citadines, Somerset, Quest, The Crest Collection and lyf. Ascott is a wholly owned subsidiary of CapitaLand Limited (CapitaLand), one of Asia’s largest real estate companies headquartered and listed in Singapore. Ascott boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide. For more information on CapitaLand and Ascott, please visit www.capitaland.com
(1) Polled in June 2017