TAUZIA Hotels Wins 3 Titles at ‘The Most Experiential Brand Activation Award 2018’
December 18, 2018 - TAUZIA Hotels has won three commendations - ‘The Best of Maintain Loyalty Activation (TAUZIA Supreme Awards)’, ‘Best of The Best Product Launching Award (A Street Art Collaboration YELLO Hotel Paskal Bandung)’ and ‘The Best of Product Launching Award (Maison Aurelia Bali Book Launching)’ - at the Most Experiential Brand Activation Award held on December 14 in Jakarta.
Now in its 11th year, The Most Experiential Brand Activation Award organized by MIX Marcomm Magazine of SWA Media Group has been acknowledging companies that have successfully rolled out the most experiential brand activation programs to its audience as well as deemed impactful to its brand performance.
TAUZIA Hotels is proud to receive these prestigious awards which honor the relentless efforts to make its hotel brands more than just a stay but a lifestyle, specifically all action for activation programs. It is an appreciation from a panel of judges comprises of media, brand expert, brand practitioner and lecturer from leading university.
Brand winners are evaluated through concept strategy, execution of the program, brand interaction with audience, result of the program and amplification strategy.
“To receive these awards is a tell-tale sign that our brands consistently evolve to to meet the needs of today’s traveler and to deliver experience as we continue to drive our brands forward,” said Irene Janti, Director of Marketing TAUZIA Hotels,”
She also expressed her gratitude stating,”It is an honor to be recognized with three awards and the biggest attribute is our team member in the head office and hotels, who consistently strive for a more inspired brand activation programs.”
About TAUZIA Hotels:
Established in 2001, TAUZIA Hotels is a portfolio of 123 hotels in operation & development under the brands of Préférence – a label for a collection of charming discreet boutique hotels, HARRIS Vertu – upscale hotels bearing the concept ‘Joy of Life’, HARRIS – upper midscale hotels promoting healthy lifestyle and guests can ‘Stay Bright’, FOX Harris - midscale hotels with contemporary and adaptable design, YELLO – the netizen’s new midscale hotels, and POP! – economy hotels for smart & eco-friendly travelers. TAUZIA aspires to build a blend of culture in its management style & product development while promoting diversity in the hospitality industry. TAUZIA is recently awarded as Indonesia Most Innovative Business Award 2018 by Warta
Ekonomi. Visit tauziahotels.com
for more information.
TAUZIA is a member of The Ascott Limited (Ascott), a Singapore company that has grown to become one of the leading international lodging owner-operators. Spanning more than 160 cities across over 30 countries, Ascott’s other brands include Ascott, Citadines, Somerset, Quest, The Crest Collection and lyf. Ascott is a wholly owned subsidiary of CapitaLand Limited (CapitaLand), one of Asia’s largest real estate companies headquartered and listed in Singapore. Ascott boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide. For more information on CapitaLand and Ascott, please visit www.capitaland.com