TAUZIA HOTELS PARTNERS UP WITH ASCOTT TO BOOST INTERNATIONAL
EXPANSION IN ASIA
Jakarta, 19 September 2018 - Green Oak Hotel Management, the holding company of TAUZIA Hotels will push its expansion across South East Asia and further by partnering with The Ascott Limited (Ascott), CapitaLand’s wholly owned serviced residence unit and one of the leading international serviced residence owner-operators.
This partnership is TAUZIA’s strategic move in bringing the six in-house lifestyle brands to an international platform beyond Asia. TAUZIA’s brands range from POP! Hotels, economy hotels for smart and eco-friendly travelers; YELLO Hotels, midscale hotels for netizens and millennials; FOX Harris Hotels, midscale hotels known for its contemporary and adaptable design; HARRIS Hotels, upper midscale hotels which promote healthy lifestyle; Harris Vertu Hotels, which are high-end business hotels, to Préférence, which are upscale boutique hotels.
TAUZIA is one of Indonesia’s top five hotel operators with 122 hotels and close to 20,000 rooms across Indonesia, Malaysia and Vietnam, half of which are operational. The majority of TAUZIA’s portfolio are well-located in Indonesia, with close to 60% in key cities such as Jakarta, Bali, Bandung, Surabaya and Yogyakarta. About 70% of TAUZIA’s hotels cater to business and convention travellers, while 30% are targeted at leisure travellers.
In 2018 alone, TAUZIA opened 10 hotels with 1,500 rooms namely POP! Hotel Solo, POP! Hotel Semarang, YELLO Hotel Paskal Bandung, FOX Harris Pekanbaru, FOX Harris City Center Bandung, FOX Harris Jimbaran Bali, HARRIS Hotel Semarang, HARRIS Hotel & Conventions Solo, HARRIS Resort Barelang and Liu Men by Préférence, (scheduled to open at the end of this year).
Marc Steinmeyer, Founder of TAUZIA Hotels said, "United by the same vision of hospitality, we believe that TAUZIA’s 17 years of experience to grow six lifestyle brands combined with Ascott as one of the leading international serviced residence owner-operators in the world will accelerate TAUZIA’s growth to become the forerunner of hotel operators in the region.”
“This partnership will enhance TAUZIA’s future growth and performance as Ascott’s expertise and support will contribute greatly toward expanding our brand and product offerings in Asia and even beyond”, he added.
Mr Kevin Goh, Ascott’s Chief Executive Officer, said: “While Ascott’s serviced residences continue to see strong demand from expatriates and corporate travellers, we can capitalise on significant opportunities in the middle-class business hotel segment which is expanding at an unprecedented rate. This is brought on by the rise of the gig economy, super commuters, infrastructure builders, other project-based workers, and tech-savvy, self-sufficient, and value-conscious leisure travellers. With our investment in TAUZIA, we look forward to accessing this market, which is one of
the fastest growing segments of the hotel industry.”
Mr Goh added: “TAUZIA’s fastest growing mid-tier business hotels will enable us to capture the ballooning middle-class segment in Asia, which will be home to two-thirds of the world’s middle-class by 2030. So besides strengthening TAUZIA’s presence in Indonesia, we will be leveraging Ascott’s global network of about 100,000 corporate clients to bring TAUZIA to international markets. Markets with immediate demand include Malaysia, the Philippines, Thailand and Vietnam, as well as secondary cities in Cambodia, Laos and Myanmar.”
In Indonesia, Ascott has a 22-year track record with 17 serviced residences and more than 3,000 units across Jakarta, Bali, Bandung, Karawang, Makassar, Surabaya and Yogyakarta.
About TAUZIA Hotel Management Pte Ltd
Established in 2001, TAUZIA Hotel Management is a network of 122 hotels in operation and development under the brands of Préférence – a label for a collection of charming boutique hotels, HARRIS Vertu – upscale hotels bearing the concept ‘Joy of Life’, HARRIS – upper midscale hotels where guests can ‘Stay Bright’, FOX Harris – midscale hotels with contemporary and adaptable design, YELLO – the netizen’s new midscale hotels, and POP! – economy hotels for smart and eco-friendly travellers. TAUZIA aspires to build a blend of culture in its management style and product development while promoting diversity in the hospitality industry. Visit https://www.tauziahotels.com
for more information.
About The Ascott Limited
The Ascott Limited is a Singapore company that has grown to be one of the leading international serviced residence owner-operators. It has more than 55,000 operating serviced residence units and hotel rooms in key cities of the Americas, Asia Pacific, Europe, the Middle East and Africa, as well as over 39,000 units which are under development, making a total of over 94,000 units in over 630 properties. The company’s brands include Ascott, Citadines, Somerset, Quest, The Crest Collection, and lyf. Ascott’s portfolio spans more than 160 cities across over 30 countries.
Ascott, a wholly owned subsidiary of CapitaLand Limited, pioneered Asia Pacific's first international-class serviced residence with the opening of The Ascott Singapore in 1984. Today, the company boasts over 30 years of industry track record and award-winning serviced residence brands that enjoy recognition worldwide.
Ascott’s achievements have been recognised internationally. Recent awards include World Travel Awards 2018 for 'Leading Serviced Apartment Brand' in Asia, Europe and the Middle East;
DestinAsian Readers' Choice Awards 2018 for ‘Best Serviced Residence Brand’; TTG China Travel Awards 2018 for ‘Best Serviced Residence Operator in China’; Business Traveller Asia-Pacific Awards 2018 for ‘Best Serviced Residence Brand’; Business Traveller UK Awards 2017 for ‘Best Serviced Apartment Company’ and Business Traveller China Awards 2017 for ‘Best Serviced Residence Brand’. For a full list of awards, please visit https://www.the-ascott.com/ascottlimited/awards.html
About CapitaLand Limited
CapitaLand is one of Asia’s largest real estate companies. Headquartered and listed in Singapore, it is an owner and manager of a global portfolio worth over S$93 billion as at 30 June 2018, comprising integrated developments, shopping malls, serviced residences, offices, homes, real estate investment trusts (REITs) and funds. Present across more than 150 cities in over 30 countries, the Group focuses on Singapore and China as core markets, while it continues to expand in markets such as Vietnam and Indonesia.
CapitaLand’s competitive advantage is its significant asset base and extensive market network. Coupled with extensive design, development and operational capabilities, the Group develops
and manages high-quality real estate products and services. It also has one of the largest investment management businesses in Asia and a stable of five REITs listed in Singapore and Malaysia – CapitaLand Mall Trust, CapitaLand Commercial Trust, Ascott Residence Trust, CapitaLand Retail China Trust and CapitaLand Malaysia Mall Trust.
for more info
 “Made in Asia for Asia: How the rise of its middle class is remaking the world economy” (16 April 2017), South China Morning Post