Authenticity & Allure
An upscale, discreet luxury label with a unique array of hotels selected for their authentic charm, originality and outstanding dedication to exemplary service. Set in intimate surroundings, offering refined, unorthodox designs and décor that provide the right canvas for an unforgettable stay.
Our use of earth-based tones emphasizes natural harmony. The Préférence mark of oak leaves and acorns are a reflection of the values that drive our properties:
Natural, Elegance, Nobility & Longevity
We search for unique destinations rich in culture, history or natural beauty. Préférence hosts myriad tastes ranging from heritage buildings through to bold modern architecture that will adapt and highlight features of its environment.
Thoughtfully created to reflect local charm, culture and blend with its surroundings.
Préférence adds unique and characterful aspects to the rooms inspired with nostalgic touches and clever design.
BECAUSE REALLY, IT’S ALL ABOUT THE LITTLE THINGS IN LIFE
5 Star Category
Affluent travelers wanting to experience culture & authentic destinations
Charming & Discreet Luxury
Maintain authenticity with the surrounding and exemplary service